The firm acquired 646,000 square-foot property in partnership with Dillard’s last year
ip Staff Report
LONGVIEW, TX: Trademark Property Co. (Trademark), a mixed-use investor, developer, and operator, is advancing a series of renovations and announcing continued leasing activity at Longview Mall as part of an effort to strengthen its role as a leading community destination. The updates follow Trademark’s acquisition of the 646,000-square-foot property in partnership with Dillard’s, marking the first joint retail acquisition for the two companies, with Trademark leading operations and leasing.
“With new retailers opening this year and additional improvements underway, we’re continuing to build meaningful momentum at Longview Mall,” said Terry Montesi, CEO at Trademark. “These investments are part of a broader strategy to enhance the experience, strengthen the tenant mix, and ensure the property continues to serve as a relevant, high-performing community destination for years to come.”
Recent renovations include parking lot repairs, upgraded exterior lighting, fresh exterior paint, enhanced landscaping, replacement of skylight tinting, and upgrades to the specialty leasing retail merchandising unit. Additional enhancements planned include a new children’s play area, interior painting, and updated seating throughout common areas.
City manager MaryAnn Hagenbucher.
Among the forthcoming retailers at Longview Mall are Pandora, Barnes & Noble, and a Dillard’s Men’s Store, expanding Dillard’s current footprint at the property. Pandora is expected to open this fall, while Dillard’s Men’s Store and Barnes & Noble will open in spring 2027.
“These new leases demonstrate the strength of our leasing strategy at Longview as we work to evolve the tenant roster,” said Daniel Goldware, SVP of Leasing at Trademark. “We’re in active conversations with several retailers who view Longview Mall as a highly visible, well-established retail environment that will support their growth. We’re excited to reveal details about more retailers and restaurants to come in the months ahead.”
Located in the heart of the city, Longview Mall offers a market-leading merchandise mix, including Dillard’s, Dick’s Sporting Goods, JCPenney, HomeGoods, Bath & Body Works, Foot Locker, H&M, Kay Jewelers, Auntie Anne’s and Chick-fil-A. Welcoming over 3.7 million visitors a year, it is the only enclosed regional mall within a 45-mile radius, providing convenient access and a diverse shopping experience for East Texas residents.
Trademark’s national mixed-use, retail, and institutional services portfolio includes Galleria Dallas, Left Bank, Westbend, and Alliance Town Center in Dallas–Fort Worth; Market Street – The Woodlands; Anthem in Arlington; LaCenterra at Cinco Ranch in Katy; Great Hills Market & Station in Austin; Dunham Pointe in Cypress; La Palmera in Corpus Christi; Shawnee Trail in Celina; Shivers Farm in Southlake; Winter Garden Village in Winter Garden, Florida; The Shops at Saddle Creek in Memphis; Perkins Rowe in Baton Rouge; First Street Napa in Northern California; Beachwood Place in Beachwood, Ohio; and Zona Rosa in Kansas City, Missouri.